ChatGPT traffic is already a distribution channel
A short note on treating ChatGPT referrals as observable demand, not a curiosity.
The useful part of ChatGPT traffic is not the number itself. It is the proof that a user can discover a product without visiting Google, YouTube, or Twitter first.
That changes the work. The question becomes: which pages, claims, and product names are easy for AI systems to cite accurately?
I track this like a distribution loop: mentions, referrals, signups, paid conversion, and the exact pages that answer engines keep surfacing.